It really breaks down the truth behind all the parties that you as a fitness marketer are invited to and how you use those parties to meet key people in your specific niche or any complimentary niche.
Perry Belcher is a very cool and intelligent guy who at times uses some choice words to describe social networking but his content is outstanding.
Watch this no B.S. fitness marketing technique to explode your personal training business using social media tricks.
Now that you understand social media for marketing purposes, let’s look at your action steps needed to really promote yourself and meet key people.
1) Start a Fitness Facebook Page
Facebook is a fascinating social phenomena as well as an amazing social networking tool to blow up your personal training business. Its new, it’s a novelty and reaches a targeted audience. Make your page interactive, keeping your fans and potential clients engaged and wanting more.
Set yourself up a local personal training page. Use one of your main keywords in the URL.
A picture says a thousand words so choose an image that accurately brands you.
Start searching local people who have similar interests and ask them to be friends.
Offer them free fitness advice or post fitness videos and workout tips daily on your page.
Your list of friends will grow rapidly and you can set yourself apart very quickly as an expert in your local community.
Remember…What’s in it for them? Not you. Yours will come in time. Help first, reap later.
I will now quote the bible. He who refreshes others will himself be refreshed. Proverbs 11:25
2) Create a Fitness Gravatar
On http://Gravatar.com, users can register an account based on their email address, and upload an avatar image to be associated with the account. Gravatar plugins are available for popular blogging software, such as my WordPress blog. When the user posts a comment on such a blog that requires an e-mail address, the blogging software checks whether that e-mail address has an associated avatar at Gravatar. If so, the Gravatar is shown along with the comment.
When you leave a comment on my blog, you leave a little footprint with your name on it. This footprint can drive a boatload of people toward your site because they want to see what you are all about. I have driven TONS of traffic back to my site by commenting on other blogs. The only reason it works is because I use the NO B.S gravatar image that I have chosen to represent all that I stand for. People want to know who the heck this No B.S guy is.
I have actually converted sales from my gravatar image many times. Look at all the successful fitness professionals out there. They ALL have Gravatars and they all leave blog comments.
Remember to choose or create an image or photo that SCREAMS your core identity. This is important.
3) Create A Fitness Twitter Page
Twitter is a free social networking and micro-blogging service that enables its users to send and read other users’ updates known as tweets. Tweets are text-based posts of up to 140 characters in length which are displayed on the user’s profile page and delivered to other users who have subscribed to them (known as followers).
This is like getting 100 free leads per day. If you looked at my twitter page I have over 2,000 leads and I don’t ever do anything but send a tweet from my Blackberry between personal training sessions.
It takes 30 seconds for potentially 100’s to 1000’s of people to visit your site.
If you do just 6 twitter posts a day you can increase traffic to your website or your phone by over 100 hits.
Imagine if you locally started twittering with potential customers answering their fitness questions and inviting them to meet you for a free consult.
You have no idea how powerful this tool can be until you actually take some time and create a page.
Don’t be a lazy bones. The recession is in your head. Money is everywhere but you actually have to work for it…
4) Submit a Fitness Press Release
A news release, or press release is a written or recorded communication directed at members of the news media for the purpose of announcing something claimed as having news value. Some popular press release sites include EzineArticles, PRWeb and Isnare.
The more you get your name and your personal training business on the internet, the easier its going to be for potential clients to find you.
It is so easy to get insane public recognition when you are recognized as an expert by the local media. One simple way is to get picked up by your local news paper.
Find out who to contact for health press releases. Submit at least one per week for a few weeks via email with a friendly follow up email asking if there is anything they need help with as far as expert advice or information is concerned.
Tell them you are more than happy to contribute and are available anytime for interviews as well.
Just plant the seed.
Don’t be a pest, but be consistent. Don’t take no for an answer.
Make a list of 10 social media contacts in your city and start making regular email communication and phone calls to these organizations.
Sooner than later you WILL be a local celebrity.
The key to success is to be known, to be regarded and to be available.
If you offer these 3 components to your local social environment you will be flooded with business while others are packing up shop and changing careers.
Success takes effort!